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It's extremely hard to create something new and put it out into the world. It takes bravery and vision.
Record labels, publishers and manufacturers have acted as intermediaries to all creative work throughout the twentieth century. A musician gaining popularity would sign with a label as they provided services that most people can't do on their own. They negotiated distribution deals, handled production, printed albums and managed marketing. But they stripped a creator of virtually all profit for their entire lifetime and in many cases took creative control and ownership too. If you are like us, you want to make a living doing what you love and believe that the incumbent system is broken.
The tech world has been comfortable with self-publishing for some time. Our dream is that designers are able to make a comfortable living, maintaining 100% creative control over their work and doing what they love. They should take a fair share of profit and allow direct communication between a designer and those who support their work. New platforms make it easy for non-nerds to get their work out into the world across every genre of art, music, film, publishing, videogames, visual art, handmade arts, and even hardware. We want to do it for affordable furniture. There has never been a better time to try something insane and new and to make something that you love and maybe... make some money doing it.
Would love to hear from you.